About

Designing digital products with clarity, strategy and purpose.

I’m Bruno Amorim, a Product Designer focused on useful, scalable and human-centered digital experiences.

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01

Profile

I work across research, strategy, interface design and product thinking.

Over the past 10+ years, I’ve designed digital products for startups, consultancies and large organizations across fintech, healthcare, energy, public services, data platforms and emerging technologies.

My work usually happens between user needs, business goals and technical constraints. I help teams turn complex problems into clear flows, structured interfaces and digital products that can evolve over time.

02

Methods

A compact toolkit for shaping products from ambiguity to interface.

Research UX Strategy Product Design Design Systems Prototyping Frontend
03

How I work

01

Understand the problem

I map context, users, goals and constraints before moving into solutions.

02

Design with clarity

I create flows, wireframes and interfaces that reduce friction and make decisions easier.

03

Prototype and validate

I use prototypes, feedback and product signals to refine the experience before and after delivery.

04

Collaborate with teams

I work closely with product managers, developers and stakeholders to keep design decisions feasible and aligned.

04

Experience

Selected contexts where I’ve helped teams design better products.

Energy and field operations

Mobile safety workflows, documentation and review dashboards
Comgás

Healthcare

Pregnancy support, appointment booking and access to affordable care
Canguru Doutor Já

E-commerce

Online stores, product presentation and clearer purchase flows
Blam Pet Mimo

Startups and Web3

Discovery, MVP design, branding and early product foundations
DUX Simplify
05

Education

A background that connects art, design, technology and product strategy.

Degree

Bachelor’s Degree in Arts and Design

Federal University of Juiz de Fora — UFJF

Master’s Degree

Master’s student in Intelligence Technologies and Digital Design

Pontifical Catholic University of São Paulo — PUC-SP

Specialization

UX Design

TERA

Specialization

Digital Product Leadership

TERA

Specialization

Service Design

Professional certification

Language Certification

English Proficiency — C2

Certified professional English proficiency

06

Beyond design

I’m interested in the intersection between design, technology, behavior and culture.

My background combines product design, visual systems and research with a hands-on interest in front-end development and artificial intelligence. I believe designers can contribute more when they understand not only the interface, but also the system behind it.

Recently that meant designing conversational interfaces for AI-generated audience segments at Predactiv, building Gerador de Simulados, an AI practice-exam generator, and building this portfolio in code, including a chat assistant that answers questions about my work.

Let’s talk

Available for product design, UX strategy and interface systems.

I’m open to freelance projects, remote opportunities and collaborations where design needs to connect user clarity with business outcomes.

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