Bruno Amorim — Resume
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Case Study
A labor market information platform prototype designed to connect jobs, training, and public services in a clearer and more useful experience.
Challenge
The project involved turning a complex ecosystem of labor information, courses, and professional guidance into a digital experience that was easier to understand and navigate.
It also needed to support different user profiles, such as citizens, advisors, and institutions, balancing distinct needs within the same platform.
Solution
I worked on structuring the information architecture, defining key journeys, and designing interfaces that made the system easier to understand for multiple audiences.
The work prioritized clarity, visual hierarchy, and stakeholder validation, helping transform abstract discussions into a more concrete prototype.
Overview
The project aimed to support the creation of a system capable of bringing together relevant labor market information, professional training, and access to public services in a unified digital experience.
More than simply presenting data, the platform needed to guide decision-making and make the path forward clearer for people at different stages of their professional journey.
Architecture
A key part of the work was defining how different entry points from the home page could connect users to jobs, occupations, courses, and labor market data.
The architecture helped make the product more coherent by clarifying the relationship between existing content and new screens needed to complete the journey.
Search
The experience was designed to offer a direct entry point for users who already arrived with a clear goal, such as finding a job, course, or occupation.
This entry point needed to reduce friction and help users move quickly toward relevant results without requiring prior knowledge of the system.
Guidance
Beyond direct search, the concept also considered users who did not yet know exactly what to look for. For them, the guided experience helps transform uncertainty into concrete possibilities.
This component broadens accessibility, especially for users who need more support navigating between employment, training, and professional guidance.
Explore
The exploration section groups the platform’s main content areas into recognizable blocks, helping users quickly understand what they can do there.
This organization reinforces hierarchy, reduces cognitive load, and improves access to different needs within the same interface.
Detail page
After the initial entry point, the system needed more complete detail pages with enough information to support decisions about occupations, courses, and opportunities.
These screens deepen the context and make the journey more useful by connecting guidance, content, and action in the same flow.
Journey
The project required different parts of the experience to work as a connected system rather than isolated pages.
This journey view shows how home, search, occupations, courses, and market data can work together to create a more consistent experience.
Responsive design
The navigation also needed to perform well on smaller screens while preserving clarity and quick access to the main pathways.
The mobile version reinforced the importance of concise content, visual hierarchy, and more objective components to keep the experience useful across devices.
Process
In addition to final screens, the process included supporting materials used to organize thinking, test directions, and align stakeholders around a more concrete vision.
These artifacts helped turn abstract discussions into more objective decisions about structure, priorities, and experience.
Final outcome
The outcome was a more organized and tangible proposal, better able to communicate the value of the product and the relationship between its different modules.
By giving form to the project vision, the prototype supported strategic conversations and opened the door to future evolution with greater clarity.
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