Bruno Amorim — Resume
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Case Study
World Bank / Ministry of Labor
A strategic prototype for Portal Emprega Brasil, created with the World Bank team to unify fragmented employment, training, career guidance and public support services into one coherent platform.
30-second read
Problem
Employment services scattered across systems — workers couldn't tell where to start, institutions couldn't coordinate the journey.
Role
Only designer and technology profile on the team — led IA, product strategy, prototype and handoff logic.
4 key decisions
Serve high-intent users first (search up top)
Create a path for uncertain users (guided assistance)
Connect 5 services as one journey, not silos
Hide institutional complexity behind practical choices
Outcome
Presented to World Bank + Ministry of Labor stakeholders, approved, and taken forward as the foundation for development.
Challenge
Context and problem
Employment-related services were distributed across different systems, making it harder for workers to understand where to start and harder for institutions to coordinate the full journey. The challenge was to organize a platform that could serve workers, companies, schools and social workers without exposing users to the complexity of the ecosystem behind it.
Architecture
Organizing a complex service ecosystem around user intent
The architecture separated user intent from institutional complexity. Workers could start from a search, a guided path, or broader exploration, while companies, schools and social workers had clearer roles in the ecosystem — supporting different levels of certainty: immediate action, orientation, or discovery.
Platform architecture
Four audiences, one service ecosystem
The product strategy organized multiple institutional responsibilities around a coherent worker journey, without making users navigate the bureaucracy behind the service.
Workers
Find jobs, courses, guidance, and support
Companies
Publish jobs and connect with candidates
Schools
Manage courses and training opportunities
Social workers
Support workers through complex cases
Portal Emprega Brasil
Key UX decisions
Design decisions that reduced bureaucratic friction
The home page works as a decision layer: instead of asking users to understand the full service ecosystem upfront, it helps them choose the next best path based on their goal, confidence level and need for support.
Serve high-intent users first
The job and course search module appears first because some users arrive with a clear task — a direct route to action without institutional content in the way.
Create a path for uncertain users
The guided assistance flow supports people who don't yet know whether they need a job, a course, career information, or help from a social worker.
Connect services through a journey
Career discovery, qualification, job search, support and progress tracking are connected as one journey instead of separate service silos.
Make institutional complexity usable
The interface avoids exposing the full administrative structure — focused on practical choices, so users move from orientation to action with less effort.
Product evidence — real screens
Search, guidance, exploration and detail
Journey
Connecting the full journey from career discovery to progress
The home page, search results, guided assistance, exploration categories and detail pages had to behave as one connected system: discover career paths → choose training → search for jobs → receive support → follow progress.
Discover career paths
Understand occupations, interests, and labor market possibilities.
Choose training
Find courses connected to the selected career direction.
Search for jobs
Move from intent to relevant job opportunities.
Receive support
Access assistance when the path requires human guidance.
Follow progress
Keep track of the next steps in the employment journey.
Process
Using prototypes to align product and stakeholder decisions
As the design and technology reference in the team, I used architecture, flows, interface states and design-system components to support alignment with the World Bank team and Ministry of Labor stakeholders — from sticky-note research through wireframes to the high-fidelity prototype.
Final outcome
Approved and moved forward for development
The prototype gave stakeholders a tangible platform vision for unifying employment, training, career guidance and public support services.
Stakeholder approval
Presented with the World Bank team to Ministry of Labor stakeholders.
Development foundation
The proposal moved forward as a basis for implementation discussions.
Strategic clarity
Translated fragmented services into one connected platform journey.
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