As the lead Product and UX/UI Designer for this project, I collaborated with a boutique jewelry brand to design and develop a seamless e-commerce marketplace tailored to their high-end audience. The goal was to create a digital platform that mirrored the brand’s elegance while simplifying complex transactional processes for both buyers and sellers.
My Role & Process
Designed intuitive user flows and wireframes prioritizing product storytelling, with galleries optimized for high-resolution imagery and zoom functionality.
Developed a responsive UI using a minimalist aesthetic, balancing bold typography and subtle animations to enhance the brand’s sophistication.
Built the marketplace on WordPress/WooCommerce for scalability, integrating Stripe and PayPal for secure global transactions.
Automated shipping logistics by connecting regional carriers (e.g., DHL, FedEx) with real-time cost calculations and tracking.
Implemented a vendor dashboard for jewelry artisans to manage inventory, pricing, and order fulfillment independently.
Key Outcomes
Successfully launched a fully custom WordPress/WooCommerce marketplace from scratch in 12 weeks, including backend architecture, vendor portals, and user-facing interfaces.
Integrated 3**+ payment gateways** and 3 shipping carriers.
Built a scalable infrastructure supporting 500+ concurrent users and 1,000+ daily transactions at peak, with 99.9% uptime post-launch.
Reduced development costs by 30% by leveraging open-source WordPress solutions instead of proprietary SaaS platforms.
This project reinforced my ability to merge aesthetic precision with technical functionality, ensuring both business goals and user needs drive every design decision.
Tools: WordPress, WooCommerce, Figma, Stripe API, Elementor Pro, Adobe Suite
