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Projects
Projects
Doutor Já
Doutor Já
About the product
About the product
Connecting clinics and affordable doctors with financially vulnerable individuals. The product would later become an alternative to health insurance, contracted by employers and offered as a benefit to employees. In this presentation, I will discuss my role as a UX Designer in this process.
Cenario Research
Cenario Research
71% Brazilian population do not have health insurance
83% Brazilians value, desire, or fear losing the benefit
70% Employess consider health insurance a priority
Source: http://www.gov.com.br
Product Data
Product Data
70% of users in the city of Rio de Janeiro
413 Active users
24 Average monthly accesses
60% of searches for clinics in the city of Rio de Janeiro
Back Home
Projects
Doutor Já
About the product
Connecting clinics and affordable doctors with financially vulnerable individuals. The product would later become an alternative to health insurance, contracted by employers and offered as a benefit to employees. In this presentation, I will discuss my role as a UX Designer in this process.
Cenario Research
71% Brazilian population do not have health insurance
83% Brazilians value, desire, or fear losing the benefit
70% Employess consider health insurance a priority
Source: http://www.gov.com.br
Product Data
70% of users in the city of Rio de Janeiro
413 Active users
24 Average monthly accesses
60% of searches for clinics in the city of Rio de Janeiro
Scheduling flow
Scheduling flow
Despite my desire to conduct research and user interviews, there were higher-priority tasks for the development team, and we agreed to tackle those first. My role was to design prototypes so that the team could start coding them, thereby saving time to carry out my research. This way, I would gain the time needed to conduct the research.
When integrating new clinics into the online scheduling service, we encountered four scenarios:
Clinics that only inform opening hours
Scheduling flow
Despite my desire to conduct research and user interviews, there were higher-priority tasks for the development team, and we agreed to tackle those first. My role was to design prototypes so that the team could start coding them, thereby saving time to carry out my research. This way, I would gain the time needed to conduct the research.
When integrating new clinics into the online scheduling service, we encountered four scenarios:
Clinics that only inform opening hours
Mobile Screens
Mobile Screens
Mobile Screens
User reserach
Interviews
As I began the research, I understood that the user concentration was the result of a deal struck years ago with the owner of a supermarket chain called Super Rede. They offered our product as a benefit to their employees, paying a monthly fee at a discounted rate per user.
- 4 Interviews
- 3 Eployees
- 1 Owner
Important answers:
Employees:
“If it wasn’t a benefit, I wouldn’t subscribe.”
“It’s good for those who don’t have health insurance.”
Owner:
“I decided to offer the medical consultation service as a benefit because I believe that a healthy team is more productive. I want to provide something that goes beyond just work.”
User reserach
Interviews
As I began the research, I understood that the user concentration was the result of a deal struck years ago with the owner of a supermarket chain called Super Rede. They offered our product as a benefit to their employees, paying a monthly fee at a discounted rate per user.
- 4 Interviews
- 3 Eployees
- 1 Owner
Important answers:
Employees:
“If it wasn’t a benefit, I wouldn’t subscribe.”
“It’s good for those who don’t have health insurance.”
Owner:
“I decided to offer the medical consultation service as a benefit because I believe that a healthy team is more productive. I want to provide something that goes beyond just work.”
Personas and User Journey
User Journey
User Journey
Research Insight
Research Insight
Insights from our research showed that users cared far more about savings than scheduling convenience. To address this, we shifted our messaging from “easy booking” to “significant savings,” prominently showcasing our discounted rates at the very start of the user journey.
At the same time, we introduced the Doutor Já Health Wallet: a prepaid health-credit account that employers can offer as a benefit, positioning it as an affordable, accessible alternative to traditional health insurance.
Health Wallet Wireframes and Features
Features
Deposit credits to be spent on medical appointments
Control benefits and activities
Bonuses and rewards
An app for the whole family
Allows you to schedule appointments
Get insights into your employees’ habits
Doutor Já Health wallet
The research results led us to adopt a different approach to the product. Instead of focusing our campaigns on individual consumers, we shifted our focus to small and medium-sized businesses. We also redesigned the product to become a medical appointment credits app. The Health Wallet Doutor Já was born.
Research Insight
Insights from our research showed that users cared far more about savings than scheduling convenience. To address this, we shifted our messaging from “easy booking” to “significant savings,” prominently showcasing our discounted rates at the very start of the user journey.
At the same time, we introduced the Doutor Já Health Wallet: a prepaid health-credit account that employers can offer as a benefit, positioning it as an affordable, accessible alternative to traditional health insurance.
Health Wallet Wireframes and Features
Features
Deposit credits to be spent on medical appointments
Control benefits and activities
Bonuses and rewards
An app for the whole family
Allows you to schedule appointments
Get insights into your employees’ habits
Doutor Já Health wallet
The research results led us to adopt a different approach to the product. Instead of focusing our campaigns on individual consumers, we shifted our focus to small and medium-sized businesses. We also redesigned the product to become a medical appointment credits app. The Health Wallet Doutor Já was born.